What Is Fashion Styling

A Fashion Stylist is one of the most popular emerging professions in the fashion world globally and is the job title of someone who selects the clothing and accessories for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures. 

Fashion Stylists are often part of a larger creative team assembled by the client, collaborating with the fashion designer, photographer/director, hair stylist and makeup artist to put together a particular look or theme for the specific project. 

Fashion Stylists generally borrow and return clothing and accessories from fashion boutiques and directly from fashion designers. Items can also be bought if funds are available. Most boutiques and designers will want you to leave a deposit or credit card details in case the garment or accessory becomes damaged while on loan. 

Fashion Stylists may perform the following tasks:

1. Select items to appear in fashion magazines/media
2. Select clothing for TV personalities, celebrities or the wardrobe for film or TV characters.
3. Source fashion items and props for photographic shoots or film/tv personalities, or product placement in fashion magazines/media.
4. Advise on photographic approaches and the selection of locations, props, clothing, models, makeup artists, photographers, hair stylists and the overall look for photo shoots.
5. Advise and direct the photography of items and clothing selected for promotion.
6. Liaise with fashion designers, retailers, the media, models/model agencies, photographers, makeup artists, hairdressers, beauty therapists, personal trainers and the media.
7. Organise and compare fashion parades and events.
8. Write articles on the latest fashion trends.
9. Provide fashion direction to buyers, merchandisers and/or product developers/designers.
10. Speak at events about image and fashion trends.
11. Provide makeup and hair styling services to clients or complete makeup and hair styling on location for photo shoots.